EMAIL DELIVERABILITY

As illustrated on the above mind map, there are over 100 factors that can impact the deliverability of an email. The main categories of influence include;

  • Spam Filters

  • Policy and Legislation

  • Type of Email

  • The FROM Domain

  • The Email Structure

  • Quality of Email List

  • Sending MTA Reputation

  • Sending MTA Settings

  • Sending IP Reputation

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