Why Choose DataEM?

The world for Agencies, Brands and Organizations is changing at an exponential rate. The digital landscape is becoming increasingly complex with new channels that seem to arise overnight. This rapid growth and diversity place new requirements on Agencies, Brands and Organizations, if they wish to survive, grow and prosper.

 

DataEM and its partners are digital veterans, entering that technology and marketplace in the early 1980's when the Internet was in its infancy.  The knowledge and wisdom gained from over three decades of hands on marketing and database development brings immeasurable value to Agencies, Brands and Organizations, in the form of:

  • Creativity

  • Innovation

  • Simplifying Complex Issues

  • Guidance, and

  • Truth.

This wealth of insight is tempered with the new regulations and privacy concerns that raise questions on best practices, windows of opportunity and potential exposure to liability.

Why Choose DataEM?

DataEM works with its clients to help create processes, rules, and procedures to ensure that critical data is collected and integrated into a customer data platform (CDP) while respecting consent and emerging privacy laws.

The world for Agencies, Brands, and Organizations is changing at an exponential rate. The digital landscape is becoming increasingly complex with new channels that seem to arise overnight. This rapid growth and diversity place new requirements on Agencies, Brands and Organizations, for their survival, growth, and prosperity.

 

DataEM and its partners are digital veterans, entering that technology and marketplace in the early 1980s when the Internet was in its infancy.  The knowledge and wisdom gained from over three decades of hands-on marketing and database development bring immeasurable value to Agencies, Brands, and Organizations, in the form of:

  • Creativity and Innovation

  • Deep Understanding of DATA

  • Deep Understanding of DIRECT Marketing

  • Deep Understanding of DIGITAL Marketing

  • Emerging Technologies

  • Existing and Emerging Privacy Laws

  • Building Use Cases

  • Identifying End to End KPIs

  • Simplifying Complex Issues

Measurement of Success

Companies that focus on CDP feature function sets usually have a long road to ROI because it takes THREE steps: Step 1 is choosing a vendor, Step 2 implementing the CDP Platform, and Step 3 is having the users learn how to use the system to grow the business.  This approach typically results in significant reconfiguration of the initial implementation or, in many cases, with a new understanding of what a CDP really does and how the features and functions are applied, augmenting or switching CDP vendors.

 

A better approach is to focus on defining all user requirements including User KPIs for sales, marketing, customer service, etc. activities and then implementing a pilot with one User team making sure that the focus is on the activities that drive KPIs.  The CDP should deliver all the data required to support KPIs and the features and functions should make the job of growing the business easier.  In short, the focus is on “programs, activities and tactical implementation not features and functions.  

In short, defining the “fit” of a CDP Vendor includes:

  1. Use Cases and KPIs that drive feature function set requirements,

  2. User Readiness that addresses user adoption and application,

  3. Tech Readiness which indicates what kind of support your tech team needs for implementation, configuration, and support.

 

A CDP solution is more than the implementation of a CRM or Ecommerce Solution because this enterprise system supports and ties those solutions and more together.

Contact the advisors at DataEM to help you make the right CDP choices.