Research

We ask WHY with everything that we do

Please click through to some of our current research

• Periodic Table of Consumer Data Platforms - What can a CDP do for you?

• The Journey of Selecting a CDP Vendor

• Website Bounce Rates - 3 Bounce Myths Exposed

• CDP Industry Insights - Current Tweets and Posts from Vendors and Institutes

• Autonomous Marketing - the death of the Dashboard as we know it today

• AI Data Democratization for Marketing - sharing knowledge, not data

• Beyond the Click with SessionCam

• Marketing Attribution - illustration