Digital
Marketing Audit
In today's world, the digital marketing landscape has grown into a complex, overwhelming series of communication channels. Thousands of Mar-Tech (Marketing Technology) solutions have been developed to manage customer and prospect communications across the digital channels, but few provide a view from 40,000 feet, answering some very basic questions:
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Looking at all digital channels being utilized for communication, what is the extent of your digital reach?
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What are your specific functions in each of the digital channels being applied?
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How are you monitoring responses from your digital efforts across each digital channel?
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What is the purpose of your communications or marketing effort within each function, across each channel?
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Who are the targeted audiences of your digital efforts?
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What is your role and responsibility within each of the digital channels?
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What are the data dependencies for each of your functions?
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How are you measuring success across each function within digital channel?
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What is your direct or shared accountability and liability of data security and privacy concerns?
DataEM has created a digital marketing audit that explores activity and functions across 12 channels, which include:
SOCIAL MEDIA
DISPLAY ADS
VIDEO
WEBSITE
SEO - SEARCH ENGINE OPT.
MOBILE
GEO LOCATION
CONTENT CREATION
EVENTS
THE ARTS & DESIGN
MARKETPLACE
In addition, DataEM's Digital Marketing Audit also reviews the use and deployment of new and emerging digital technologies, NEW TECH.
The digital channels identified above have more than 100 details of functionality. DataEM's Digital Marketing Audit analyzes the:
PURPOSE
TARGETED AUDIENCES
ROLES & RESPONSIBILITIES
DATA DEPENDENCIES
within each of the details of channel function. When complete, DataEM's Digital Marketing Audit considers a matrix of more than 7,500 operative interactions.
Once the mixture of interdependent functions are quantitatively defined, a proprietary set of algorithms are applied to identify opportunities and cautions as compared to industry benchmarks. In addition to this layer of artificial intelligence, our human intelligence, insight and wisdom, adds oversight and conditioning to DataEM's Digital Marketing Audit recommendations.
